Offaly, Off we go!

Offaly Tourism launched their all new branding and revealed their exciting, new logo at The National Ploughing Championships yesterday. Tánaiste, Simon Harris popped in to the Experience Offaly Pavilion and gave the new brand his seal of approval!

The new branding features a new tagline too for Offaly Tourism, Off we go!, as they encourage national and international visitors to explore all that the county has to offer.  With something for everyone from nature lovers, golfers, shoppers, history buffs and more there really is a lot to discover in the county.

In recent times, Offaly Tourism has recorded an increase in visitor numbers for outdoor adventure activities, along with visits to Offaly’s rich heritage sites, including Clonmacnoise Monastic Site and Birr Castle Demesne.

Tourism development within the county has accelerated in recent years with the success of the new Grand Canal Greenway and Mountain Bike Trails in the Slieve Bloom Mountains.   More recent funding will see new developments in cycling and walking routes through Bord na Mona lands, the upgrade of Clonmacnoise Monastic Site and the iconic Outdoor Pool in Banagher.   A new look website is to follow shortly to complete the complete the rebranding project.

Speaking about the new branding, Olive Farrelly, Offaly Tourism Officer, commented, “We are thrilled to officially unveil our new branding here today at The National Ploughing Championships. We have been working on it for quite some time and are delighted with the end result.  It’s a warm and inviting and captures the essence of Offaly.  We look forward to continuing to promote all that our great county has to offer for visitors, both from overseas and from all across Ireland, there really is something suitable for everyone so Off we go!”

Offaly Tourism will exhibit at Block 3, Row 12, Stand 249 at the National Ploughing Championships.

For further information on Offaly Tourism log onto visitoffaly.ie/